19 Nov Golden1 Video Reveals $18 Million Giveback!
Golden1 revealed, after much anticipation for it’s members and employees, what is possibly the largest giveback campaign ever executed by a credit union in the country.
The message was distributed by mail to all customers as well as to employees through a company video release. Bongo partnered with Edelman to produce the video for the employee informational release. Shots from the headquarters showcase both Donna Bland and many employees in their daily routines, getting excited for Donna’s message. The production crew also visited a local, fully renovated Golden1 branch location to shoot b-roll of employees and customers.
The $18 Million Giveback generated a good deal of press coverage and we hope it boosts this client’s name and furthers their goals in the coming years!