Bongo worked with the agency of record on the “Be Better” radio campaign for NEOPB. The statewide obesity prevention branch turned attention to speaking to Moms about getting up and being active, not to change the world, but to just Be Better. An elegant and attainable goal. Bongo provided Full Radio Production in English & Spanish.
The Nutrition Education and Obesity Prevention Branch (NEOPB) is a statewide movement of local, state and national partners collectively working toward improving the health status of low-income Californians through increased fruit and vegetable consumption and daily physical activity. Multiple venues are used to facilitate behavior change in the homes, schools, worksites, and communities of low-income Californians to create environments that support fruit and vegetable consumption and physical activity.